Top 6 Data Science applications to improve your marketing strategy

November 10, 2021
4 min Read

Data science is essential for marketing campaigns. Marketers are constantly gathering information about customer habits, preferences, and interests to tailor their campaigns accordingly. Data science gathers these insights more efficiently and quickly than traditional methods.

This allows marketers to create more precise campaigns that are more tailored to the customers’ needs. They also have the opportunity for greater personalization by analyzing all of the data on an individual basis. Having a greater insight into client behavior and preferences also improves the accuracy of marketing predictions and overall campaign performance.


What is Data Science?

Data science is an interdisciplinary field of study that employs current techniques to analyze massive amounts of data. Its goal is to give users a comprehensive, in-depth, and enhanced view of raw data. It allows your company to focus on the insights that will have the most direct impact on how your company operates, as well as create practical forecasts for the future and make successful marketing decisions.


Top 6 Data Science examples to improve your marketing strategy

Marketing and data science go hand in hand. Data can be used to search for insights that will help you improve your marketing strategy.

The 6 data science examples below will show you how data science is used by some of the best marketing companies to improve their strategy.


1. Segmentation of visitors

Customers are all unique people. As a result, a one-size-fits-all strategy is ineffective. In this scenario, customer segmentation comes to the marketers' rescue. Marketers may slice data and group customers with the use of statistical analysis.

Customer segmentation is the process of categorizing consumers into groups based on the overlap of specific criteria in their attributes. The most often utilized segmentation types are the following three. These include touchpoint engagement segmentation and purchasing pattern segmentation.

Micro-segmentation looks to be becoming more popular in marketing. This type of categorization is a lot more sophisticated. It aids in the segmentation of people into more specific groups, particularly when it comes to behavioral intentions. As a result, even the smallest consumer groups may have marketing actions personalized to their interests.


2. Real-time analytics

Real-time analytics has proven to be a quick way to incorporate marketing data into campaigns. Because of the recent rise in popularity of social media and communication technology, these real-time marketing options have become possible.
Companies with effective real-time data analysis see a significant boost in revenue. Customer data and operational data are the two types of data that real-time algorithms deal with.
Customer data reveals information about a customer's goals, preferences, and requirements. Customers' transactions, activities, and decisions are reflected in operational data. Real-time data analysis improves the efficiency, speed, and effectiveness of marketing initiatives.


3. Optimization of the channel

Data science, in the form of techniques like affinity (or market basket) analysis, may provide a far more precise picture of the type of customer a company wants to attract and where they should be targeted.

A comprehensive study of the customer's social media activity may be used to make connections that will build a specific tale or pathway. This approach will highlight any lost chances for advertising and content on YouTube, Instagram, Pinterest, or any other channel popular with your desired customer, where it would be most successful.


4. Sentiment analysis

Data scientists are filtering through reams of data to analyze consumer or user attitudes and behavior, leveraging the data analysis capabilities of machine learning and deep learning systems.

Data science helps companies to more effectively detect purchase and usage trends, as well as learn what consumers think about products and services and how pleased they are with their experience, using sentiment analysis and behavioral analysis applications. These apps may also categorize and track client behavior over time.

This high-powered technique to sentiment analysis has been used by travel and hospitality firms to identify consumers who have had extremely good or bad experiences so that they can reply promptly. Sentiment and behavior analysis is also being used by law enforcement to detect occurrences, situations, and trends as they arise and change, such as through monitoring social media posts.


5. Detecting anomalies

The use of statistical analysis to identify anomalies in data sets, particularly major ones, is one of the most significant uses of data science. When dealing with modest quantities of data, fitting data into clusters or groups and afterward identifying outliers is a relatively easy activity; however, when dealing with terabytes of data or exabytes of data, this process becomes far more challenging.


6. Recommendation engines

Recommendation engines are effective tools for providing a tailored experience and high customer satisfaction rates. Marketers are the individuals who should pay special attention to how recommendation engines are used.

The main goal of recommendation engines is to match a customer's tastes with product characteristics that he or she would enjoy. The following models and techniques are commonly used by recommendation engines for this purpose: regression, decision tree, K-nearest neighbor, support vector machines, neural networks, and so on.


Conclusion: lots of benefits for marketing efforts when using data science

The examples above demonstrate that using data science to marketing efforts for diverse businesses has several benefits. Given the vast quantity of data accessible nowadays, it is critical not just to preserve but also to utilize it for the company's benefit.

For decision-making, the conversion into relevant insights is critical. Our list of the top data science use cases in marketing highlights the unique characteristics of data application in this field as well as the potential for real-world benefits.

The MCRO Tech team will help you to improve your marketing strategy through data science. It is important to know how you improve your business to boost your activity and get more clients. Reach us at +4 074 721 5726 or on the email address:

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