How to make an outstanding e-commerce website

To have a great e-commerce website, you need to follow some simple rules that will bring you the desired success.

With this fast-paced world ruled by technology, innovation and constant development, people are turning more than ever to digital. Nowadays, it is pretty much inexistent if you have a business but don't have a website to promote it. Companies worldwide have found new ways to connect with their customers through eCommerce. Customers have come to enjoy the ease of shopping online and the ability to find out more about their favourite brands.

MCRO team can create the e-commerce website for your business according to your needs. Our experience and professional designers and engineers can develop unique e-commerce websites. You can check some of our e-commerce projects to convince yourself.

One of them is Tillster Delivery Platform. An online ordering platform custom-built for popular restaurants and fast food chains to maximize revenue, reduce costs and strengthen customer relationships. The MCRO team has come up with the necessary improvements and changes, like implementing a store locator functionality that users could use worldwide.

Let's find out more about e-commerce websites!

What defines a good e-commerce website?

E-commerce websites allow you to sell and buy tangible goods online. This means that there is always a demand for goods and services.

Transactions have been a part of everyday life for hundreds of years, both locally and globally. Keep the same idea in mind and think electronically.

However, data privacy laws are becoming more stringent as the world goes online. You should also be familiar with all policies applying to your e-commerce website.

No matter what you sell – sneakers, bags, clothes, food – you need to get familiar with e-commerce. Many people sell things online, but you need to have some strategies to have an attractive website to attract more and more customers.

When creating an e-commerce website, web design is crucial. A good e-commerce website design involves using the right colours and fonts. Your e-commerce website design must be attractive to potential customers, offer a great user experience, and show your shop in its best light.

Tips for an outstanding e-commerce website

It is not so difficult to have an attractive e-commerce website. Here are some ideas we compile for you from our past experience with designing and developing such platforms.

Beyond the technology used for developing the website, whether to use a CMS or develop it from scratch, there are some tips we offer to any of our clients for making their e-commerce platform friendlier to use.

Make the search box easy to see – it can be confusing and annoying to look for the search box and don’t find it. People get easily frustrated and will leave your website if they can't find what they need in a short time. You can have the search bar in a different colour to be more visible and to draw more attention to it. Also, you can have a short text like "enter keyword" to make the visitors more attentive. Add a button reading "Search" or 'Find" and some stylized arrows (indicating movement) to complete the look.

Search results pages are the key to whether users click or leave. You can and should customize your search engine to suit the needs of your target audience. Some clothing and accessory retailers ease the customer's job by allowing him to enter broad phrases such as "blue." You will then be presented with a variety of products. You can then sort them by type, size, popularity/price and other features. You can also refine your search by determining whether the item is on sale or new.

Think like the website's client - Your e-commerce website design should reflect your audience. Your potential customers only want a simple, intuitive, well-designed e-commerce site. These are essential if your e-commerce store is to be successful. Consider your visitors' perspective when designing. Which layout will be the easiest to use? How can you arrange your products to make sense to the end user? How can you make the checkout process easier?

Think like your customer to anticipate their needs and design your website accordingly.

Create an entertaining website - Different colours can evoke different emotions and feelings in people. If you want your e-commerce website to be successful, you should use these colour inspirations to your benefit.

For example, bright colours like red can make people click the purchase button to make them feel excited and motivated to buy. Red is a colour that stimulates excitement and passion. Studies show that a button with red colour can increase conversions by 34%.

Blue can be used in web design to increase your credibility. Blue is a universally beloved colour. It has also been proven to boost trust and credibility, making it an ideal choice for business. Don’t forget that blue is used in over half of all logos..

It is important to remember that colour is one of your most powerful tools. If you can use it effectively, it can make a significant impact on your e-commerce designs.

Let the MCRO team take care of your e-commerce website!

The MCRO team can create your desired e-commerce website. The team can provide a better customer experience and make the website more attractive. The MCRO team helps people to optimize their online stores. The expert team from MCRO offers cutting-edge digital solutions that will propel your business in the future. We provide end-to-end services and solutions for every stage of your digital transformation.