SmashCut .

An online learning platform build for real-time, media-based education and creative collaboration between industry professionals and aspiring filmmakers.

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Key results.

10+
Universities
5K+
Onboarded Students
10x
Revenue Growth
+1
Happy Client

Description

Smashcut is a next generation learning platform built for real time, media-based education. Its mission is to develop and deliver customized, branded, media-based online programs to schools & universities.

The platform features a high degree of collaborative instruction, and real-time student project review via live 1:1 video sessions with instructors.

Smashcut partnered with MCRO to reimagine the online learning experience for aspiring filmmakers and media creators. Together we worked on building a future-proof, user-friendly learning solution for educators and students alike.

Our mission was to build an online-only film school that would offer an affordable, flexible alternative to the existing model.

Smashcut students would be able to watch originally produced video lessons, upload filmmaking assignments, receive feedback on their projects, and connect live with industry mentors for 1:1 Video Mentor Sessions.

Challenge

Our challenge was to research and design an e-learning experience specifically tailored for film and media, taking into account both the needs of students and teachers.

We had to deliver an intuitive and engaging user experience that would enhance learning and provide an enjoyable educational experience.

Moreover, we had to get on the same page with various stakeholders on the company’s product vision and strategy, making sure the design matches the vision of the company.

Solution

We approached the design process in a strategic manner. In order to make sure our decisions were data-driven and informed, we started out with an UX audit; we researched the market, analysed the competition and made our way towards understanding the needs of the users.

Using the data obtained during the research process, we started sketching solutions, from traditional options to creative and even crazy ideas. Our goal was to innovate and reimagine the online learning experience in a fresh, future-proof manner.

From wireframes to interactive prototypes and high-fidelity mockups, we delivered a product that enhanced the overall user experience of the platform & exceeded the expectations of our client.

Moreover, we created a design system to optimize for efficiency and flexibility, as well as to provide a shared language across design and engineering.

On a more technical note, we used Bitmovin to provide adaptive streaming infrastructure for video publishing and integrate it within React.JS.

Services provided

Product Strategy
UI/UX Design
Software Development
QA & Automation

Technology stack

ReactJS
ES@Next (6+)
Redux
Redux-Saga
Router
Styled Components
Canvas
SVG
NodeJS
GraphQL
UI/UX
Product Development
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